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RELEASE DATE: Friday 21st May 2021


The first 10 CD orders will also get a limited-edition Fluorite and Pearl bracelet, handmade with care from @yourockjewellery :)


London based singer/songwriter OLI returns with her first single for 2021. The gorgeous and reflective ‘Think About It’. The song arrives with a tenderhearted video, featuring real life home-movies of the artist growing up.


The song was recorded in 2020, and its easy mid-tempo pop beats will provide a soothing balm to everyone who’s experienced increased anxiety or worry over the last year. The sentiment of the song will be familiar to anyone kept awake at night with a racing mind.


“There are days when you won’t have any control over your thoughts, you’ll think of anything and everything all at once,” explains OLI, “I wanted the song to show how that felt. When it’s late at night and all I can tell myself is ‘don’t over think’, whilst knowing I absolutely will anyway.”


The introspective and moving video is the perfect compliment to the breezy song. OLI explains: "I wanted the video to feel like someone deep in thought, maybe even being existential. It’s about the big things we take in, like the universe and our place in it. But also the small family moments that are just as important."


Since launching last year, OLI’s lush, ethereal soundscapes; expansive and inspired visual perspectives, and ingenious, non-conformist alt-pop songwriting have earned her critical acclaim. Her first two songs ‘Happy’ and ‘What Happened to You?’ provided a sterling introduction to her graceful and subtle sound. During the lockdown, OLI spent her time getting creative with her family. "I’d actually never played so much music with my family. We’d get drunk and do funny improvised songs about each other,” she says, “My Dad would play guitar without fail every night too, I was really lucky to be around that."  


OLI moved to London from New Jersey at the age of 2. Growing up in a musical family, she was encouraged to be creative - writing her first song when she was only 7. Her influences range from the likes of Sade and Dion Warwick to bands such as Stereophonics, Supergrass and Pearl Jam and Pink Floyd. OLI co-writes and produces with legendary producer Benny D (Stormzy, Boy George, Kylie, Plan B, Robbie Williams, Paloma Faith, Depeche Mode).


2021 will see OLI restart her live performances with aplomb. Having already played at the Isle of Wight festival, she is primed to restart playing live as soon as she can.


This CD is limited to 100 hand-numbered copies, with picture sleeve.


P&P Free to the United Kingdom



OLI - Think About It CD

  • Title: Think About It 

    Artist: OLI

    Label:Ben Addiction Music

    Catalogue No:HTTWRKBM003

    Format: CD Single - Limited Edition CD

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